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Going Social

Audiobook

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.


Expand title description text
Publisher: Gildan Media Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469088280
  • File size: 227246 KB
  • Release date: November 30, 2012
  • Duration: 07:53:25

MP3 audiobook

  • ISBN: 9781469088280
  • File size: 227274 KB
  • Release date: November 30, 2012
  • Duration: 07:56:24
  • Number of parts: 8

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.


Expand title description text
  • Details

    Publisher:
    Gildan Media
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469088280
    File size: 227246 KB
    Release date: November 30, 2012
    Duration: 07:53:25

    MP3 audiobook
    ISBN: 9781469088280
    File size: 227274 KB
    Release date: November 30, 2012
    Duration: 07:56:24
    Number of parts: 8

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English