The NBA GOAT: There Can Only Be One

Three of the most iconic figures in basketball history — Michael Jordan, Kobe Bryant and LeBron James — have combined to capture 15 NBA championships, 10 regular season MVPs and the imaginations of millions. Each of them also became cultural icons, creating long-lasting legacies with their styles, shoes, movies and activism. But with all that said, who’s the greatest? For decades fans, writers and even their peers have debated where each player lands on the all-time rankings and this magazine will finally provide the answer.