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The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Robert E. Johnston
J. Douglas Bate

eBook

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.  This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.


Expand title description text
Publisher: AMACOM Books
Edition: Revised

Kindle Book

  • Release date: January 3, 2011

OverDrive Read

  • ISBN: 9780814433928
  • Release date: May 13, 2013

EPUB eBook

  • ISBN: 9780814433928
  • File size: 1958 KB
  • Release date: May 13, 2013

Formats

Kindle Book
OverDrive Read
EPUB eBook

subjects

Business Nonfiction

Languages

English

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.  This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.


Expand title description text