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High-Tech, High-Touch Customer Service

Inspire Timeless Loyalty in the Demanding New World of Social Commerce

by Micah Solomon

eBook

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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that donÆt. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:

  • Six major customer trends and what they mean for your business
  • Eight unbreakable rules for social media customer service
  • How to effectively address online complainers and saboteurs on Yelp, Twitter, Trip Advisor, and other forums for user generated content
  • The rising power of self-serviceùand how to design it properly
  • How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide online and off.

  • Expand title description text
    Publisher: AMACOM Books
    Edition: 1

    Kindle Book

    • Release date: May 21, 2012

    OverDrive Read

    • ISBN: 9780814417911
    • Release date: May 21, 2012

    EPUB eBook

    • ISBN: 9780814417911
    • File size: 2125 KB
    • Release date: May 21, 2012

    PDF eBook

    • ISBN: 9780814417911
    • File size: 1216 KB
    • Release date: May 21, 2012


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    1 of 1 copy available

    Formats

    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook

    subjects

    Business Nonfiction

    Languages

    English

    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that donÆt. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:

  • Six major customer trends and what they mean for your business
  • Eight unbreakable rules for social media customer service
  • How to effectively address online complainers and saboteurs on Yelp, Twitter, Trip Advisor, and other forums for user generated content
  • The rising power of self-serviceùand how to design it properly
  • How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide online and off.

  • Expand title description text
    • Details

      Publisher:
      AMACOM Books
      Edition:
      1

      Kindle Book
      Release date: May 21, 2012

      OverDrive Read
      ISBN: 9780814417911
      Release date: May 21, 2012

      EPUB eBook
      ISBN: 9780814417911
      File size: 2125 KB
      Release date: May 21, 2012

      PDF eBook
      ISBN: 9780814417911
      File size: 1216 KB
      Release date: May 21, 2012

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB eBook
      PDF eBook
    • Languages
      English
    • Reviews

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